#STRATEGYFIRST
We regularly publish articles, presentations and books on the topics of marketing, sales and product management.
Resources
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8 Elements for developing a commercial B2B strategy
Anne Guethoff
Book
June 2021
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Strategic elements for successful market expansion
Anne Guethoff
Article for Springer Gabler in Sales Excellence
October 2021
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Kaltaquise - die Königsdisziplin des Vertriebs
Raymonde Sawal
Book
October 2018