#STRATEGYFIRST
CRM follows Strategy
n|fuse Strategy + CRM
Is your commercial strategy “ready” for the “NEXT LEVEL”?
Check to see if your strategy is in the position to be successfully transferred into a CRM-System.
Up to 70% of all CRM projects fail
It is and remains the DNA of marketing, sales and service: the relationship management of customers and potential customers. The need to make these relationships as intelligent and effective as possible, to make them transparent, to control actions and thus to generate the best possible customer experience and business results, leads many companies towards CRM systems.
Most managers in the commercial environment themselves know of at least one failed CRM project or even have a fallow CRM system themselves.
It is expected that the system itself will provide content and strategic direction for marketing, sales and service. However, a system can only map and structure strategic content, but not create it. Many CRM projects fail because of this myth in advance, during or even afterwards.
CRM Failure Rates
“Our success factor? Our technical CRM implementation was preceded by a content strategy phase with n’fuse.solutions. This phase focused on the factors that will drive our business in the future. The system was successfully implemented in line with this. Today, the system is our #1 sales tool, is extremely user-centric and supports the implementation of the strategy every day.”
We develop a commercial strategy in advance, that can then be transferred into a CRM-System.
A successful CRM system implementation can only take place when the commercial strategy (marketing, sales, service) has been defined in terms of content and holistically. The content of what the system has to represent must be worked out: the eight commercial strategy elements.
From this, it can be derived what of these is to be represented and tracked in the CRM system and how. A CRM system thus brings the commercial strategy to life and makes its implementation transparent and controllable.
“Success in service, sales and marketing needs two things: a clear strategy and then a system to manage its implementation. After several attempts, in the last implementation we put an extreme amount of focus on first developing and documenting a commercial strategy before putting a CRM system on top of it. It paid off.”
CRM + Strategy: an integrated service package
n'fuse.solutions, together with technical implementation partners, offers a joint solution that solves the pain points described - holistically.
Result
A holistic, documented commercial strategy that can be transferred to a CRM system.
A successfully implemented CRM system that builds on your strategy and makes its implementation transparent and controllable.
The basis for your next, successful chapter!
“ Sales strategy development for us meant especially the analysis and definition of clear target groups as well as the development of a complete lead-to-customer process - with the help of n’fuse.solutions. We were then able to set this up in our CRM system, which now finally enables us to have strategy-focused, effective sales pipeline management.”
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Sales organisation follows Strategy
We develop and implement your future sales organization - based on a commercial strategy that has been clarified in advance.
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New customer acquisition follows Strategy
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Customer service-system follows Strategy