Strategy Check

Analysis and definition of the target market and segments, including current market dynamics, competitors, market sizes and development scenarios. *

1

2

3

4

Definition of the target customer, including the "ideal customer", the "customer persona" as well as their pain points and needs. *

1

2

3

4

Definition of long- and short-term marketing and sales goals. Bottom-up based sales planning (customer planning) with KPIs as “leading” indicators. *

1

2

3

4

Definition of the strategic product & services roadmap, the pricing framework as well as the brand identity - based on customer needs. *

1

2

3

4

Selection of the marketing channels and activities, suitable for the effective addressing of the target customer personas. *

1

2

3

4

Definition of the core systems and processes to enable a scalable and transparent strategy execution.

1

2

3

4

Definition of the suitable organisational structure as well as the skills and knowledge needed to achieve the expected goals. *

1

2

3

4

Planning of the needed resources for the implementation of the commercial strategy including the new tasks? *

1

2

3

4

Name *

First Name

Last Name